Motts Clamato is a famous Canadian tomato juice that is used to create "Caesars" (aka Bloody Mary's). The clients main goal was to get you and your friends together and enjoy a Caesar with each other. We came up with the idea of creating a fake social network called Lamato! Teaser vignettes were released on YouTube, which lead to lamato.ca. When the user tried to sign up it would tell them it's a fake, and start spending some "real" time with their friends again.